Mr. Berry has nearly two decades in the financial services industry and has actively led four successful companies serving clients in the areas of trusts, insurance, retirement plans, and financial planning. As Vice Chairman of The Private Trust Company NA, a $41B national trust company, Mr. Berry managed the financial affairs of individuals, families and foundations. Mr. Berry has been a contributor and quoted extensively in periodicals including On Wall Street, Financial Advisor magazine, Financial Planning, Institutional Investor and Investment News.
Mr. Berry believes that many people don’t have the time or pay attention to the details of their investments. "When was the last time you opened your statement? Or analyzed and selected new investments in your accounts? We provide those investment services for you. But a financial advisor shouldn’t just provide investment management. A financial advisor should be there as your ‘go to’ person for financial advice. Changing jobs and moving? Exercising stock options? Dealing with your parents’ health? Getting close to retirement? Looking for ways to reduce your taxes? Is your company being sold? Are you getting an inheritance? Need insurance? Time to sign up for Medicare? When faced with these and other life events, call us. We have been through all these life events with other people and know the ins and outs of what issues to focus on. Making good financial decisions throughout your life is the best way to get a return on your money.”
With clients, Mr. Berry focuses on guiding individuals and couples through a financial discovery process uncovering the financial impact of life goals. Mr. Berry engages people in a no-nonsense, straightforward fashion, educating and guiding individuals through the maze of financial terminology, products and implementation. Mr. Berry believes that everything has pros and cons, and to make the best decisions he presents the pros and cons to clients for discussion and decision making. Mr. Berry has consistently focused his efforts on bringing to his clients sophisticated financial planning geared toward each individual’s or family’s customized goals. The satisfaction of working at Pacific Wealth Advisors, for Mr. Berry, comes from helping clients choose what they want to accomplish with their financial affairs and to take appropriate action. Pacific Wealth Advisors representatives truly want to help people Learn, Understand, Choose and Act.
Prior to joining LPL, Mr. Berry worked at Charles Schwab & Company in San Francisco. As Senior Vice President of Schwab’s 401k division, he managed Schwab’s $30 billion third party administrator business providing clients with 401k and other pension plans. Previously, Mr. Berry was the Chief Operating Officer of the Charles Schwab Trust Company and the Chief Financial Officer of the Retirement Plan Services division.
Prior to joining Schwab, Mr. Berry worked in management consulting, the banking and financial services practice, of Kenneth Leventhal & Company, an accountancy in Los Angeles. For two years, Mr. Berry consulted with the Resolution Trust Corporation restructuring and working out distressed real estate and corporate assets held in banks.
Mr. Berry holds an MBA from The University of Michigan, and a BA from the University of California, Berkeley. Mr. Berry is also an Accredited Investment Fiduciary®, holds his CA Insurance License, and is Series certified as a Registered Principal and Investment Advisor Representative with LPL Financial. Mr. Berry also teaches financial planning at DeAnza College in Cupertino, California to adults and young adults preparing them for sound financial decision making.
Mr. Berry is an Investment Advisor Representative (IAR) and offers Advisory Services through LPL Financial.
As a CERTIFIED FINANCIAL PLANNER with 20 years experience in the financial services area Jeff Yoakum is a valuable resource to our clients as he works to facilitate the development of clients’ financial values and goals. He is responsible for providing wealth planning strategies to individuals and families.
His role is to help clients specify what “financial success” means to them both during their lifetime and beyond. Our firm then develops a personalized, holistic financial plan that addresses multi-generational planning as well as day-to-day needs. Jeff enjoys helping our clients make financial and investment decisions that align with their values and work toward achieving their goals.
The cornerstone of investment management incorporates responsive asset allocation coupled with passive and active strategies. We allocate your portfolio with the goal of achieving a balance between calculated risk and the expected return on your investments. Jeff customizes portfolios for clients, given their unique targeted risk and return profiles along with target asset allocation, and secondary items such as stock concentrations and income needs.
Community outreach includes; Director of the Silicon Valley Planned Giving Council and the Incubator Project and a former President of the Financial Planning Forum. Jeff has served on the Board of Directors of the Community of Music and Arts in Mountain View and earned his Bachelor degree from San Francisco State University.
Specialties: Navigating Sandwich Generations through the financial maze.
Building globally, diversified portfolios
Tax efficient and asset location investing
Holistic financial planning: Client Cashflow Planning through giving to their favorite charities.
Mr. Yoakum is an Investment Advisor Representative (IAR) and offers Advisory Services through LPL Financial.
Crystal joined the PWA family in October 2015.
Harley joined the PWA team in 2011. While still developing her skills in the financial arena, her transition from puppyhood to teenager has allowed Harley to focus on improving the morale of the office. Working a part-time schedule has not deterred Harley from making an impression on clients lucky enough to catch her on a work day.
Having gone through an intensive 12-week training program, Harley is now able to focus more, and barring several unexpected naps, she charges right into the difficult assignments laid out before her. Her math skills are particularly evident in her ability to subtract kibble pieces from her dish.